People always say a picture is worth more than a thousand words. This is why advertisers might want to consider using graphical banners. Graphical banners have to be eye-catching enough to draw the attention of the visitors. It is up to the advertisers to display what they would like within the graphical space including logos and photos in various sizes. These ads complement the publisher pages aesthetically and blend in contextually.
When the user clicks on the graphical banner they should land on another page that the advertiser has set up to address more information about the product/service and what they would like the user to do. Graphical ads allow you to say it in pictures and boast a higher viewer retention rate than radio or television.
